Aster & Tide
A self-initiated consumer brand project exploring how a contemporary body and home-care brand could build a distinctive visual world around scent, place and sensory experience.
Building a
sensory world
Aster & Tide was developed around the sensory contrasts of life in a hot climate: heat and coolness, dry surfaces and water, harsh sunlight and shaded interiors. Rather than relying on conventional ideas of luxury, I built the visual language around tactile materials, natural light, restrained typography and products visualised within lived-in rituals.
Skin | Water
Warmth Light | Sand
After the heat
42°C outside. 18°C inside. Cold shower. Warm skin.
Coconut water, jasmine, warm sand.
Turning the campaign into content
Extending the campaign language across the wider home-fragrance range
A campaign built around the transition from Dubai heat into the rituals that follow it.
